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Legal

Legal Brands Case Study

32% More Conversions & 12% Lower CPA

Across 27 Accounts

The Challenge

A sophisticated portfolio of 27 legal brands, with a substantial monthly investment of $500,000, faced escalating cost-per-acquisition rates and inconsistent conversion performance. The complexity of managing multiple legal verticals created significant performance headwinds and compromised budget efficiency.

Strategy & Execution

Our comprehensive approach focused on creating scalable systems while maintaining the specialized attention each legal brand required, centered on four core pillars:

Multi-Channel Integration

Coordinated campaigns across Google, Meta, TikTok, and YouTube captured prospects throughout their decision journey with consistent messaging and tracking.

Standardized Architecture

Unified account structures across all 27 accounts improved tracking, enabled cross-account insights, and streamlined optimization for scalable performance.

Vertical-Specific Creative

Tailored creative assets and custom landing pages ensured messaging relevance and higher engagement for each legal specialty.

Advanced Optimization

Sophisticated bidding strategies, continuous A/B testing, and real-time monitoring enabled rapid adjustments and prevented budget waste.

Results & Impact

The comprehensive strategy transformation delivered exceptional results, proving the scalability of our approach across high-investment legal marketing portfolios.

32%
Conversion Volume Increase

More qualified leads generated across all accounts while maintaining quality standards

12%
CPA Reduction

Lower cost-per-acquisition achieved through optimization and efficiency improvements

$500K
Monthly Budget Optimized

Improved efficiency across the entire portfolio investment

Performance Improvement Timeline

Enhanced Lead Flow

Increased qualified prospect volume across all 27 accounts while maintaining efficient budget allocation and cross-account learning.

Scalable Performance Management

Demonstrated consistent results at high spend levels across multiple brands and channels, providing a replicable framework for growth.

Multi-Channel Excellence

Achieved successful and cost-efficient integration across Google, Meta, TikTok, and YouTube, each contributing to overall performance improvement.

Methodology Details

Data Analysis & Insights

  • Cross-account performance benchmarking
  • Legal vertical market analysis
  • Competitor landscape assessment
  • Attribution modeling optimization

Testing Framework

  • Statistical significance validation
  • Multi-variate creative testing
  • Landing page optimization
  • Audience segmentation refinement

Technology Stack

  • Advanced tracking & attribution tools
  • Automated bidding algorithms
  • Cross-platform reporting dashboards
  • Real-time performance monitoring

Quality Assurance

  • Lead quality scoring systems
  • Conversion rate optimization
  • Budget allocation efficiency
  • Performance consistency monitoring

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